Chennai: Sales of gold and silver jewelry for the annual Akshaya Tritiya rose 30 percent on Tuesday compared to last year. Sales increased as jewelers, among others, offered discounts and free gifts for the purchase of jewelry, says Jayantilal J. Challani, Madras Jewelers & Diamond Merchants’ Association. A large number of buyers have reserved jewelry using pre-booking facilities.

A large number of people flocked to famous jewelry stores in T Nagar, Panagal Park, Valsaravakkam, Anna Nagar, Tambaram, Adyar, Pursaiwalkam, Sowarcarpet, Chromepet, Tiruvottiyur, Mylapore and Velachery to buy gold jewelry. They started reaching outlets from 6 a.m. on Tuesday and the stores remained open until midnight.

Four to five police officers were stationed in front of each point of sale to ensure security. Juice shops have sprung up in a number of places. As large numbers of people thronged the market, the traffic police struggled to regulate traffic in these places.

According to sources, 10g of 24k gold was sold for Rs 33,160 in February and Rs. 33,050 in March. There has been a drop of Rs 1,320 for 10g of 24k gold now. In addition to lowering the price, jewelers offered discounts and other free gifts. As a result, sales are up 30 percent from last year. Currently, the price of 10g of 24k gold is at Rs. 31,730 against Rs last year. 31,535.

Sr. Prema of Vadapalani said: “People think that buying gold jewelry is auspicious during Akshaya Tritiya. So I came to the store at 7 in the morning. The jeweler presented a large number of new models and new designs.

“Among other reasons, the festival is also associated with the prayer of the goddess Lakshmi. It is believed that buying gold on Akshaya Tritiya brings good luck in life. Therefore, I came to buy a chain for my daughter. who is studying B Tech, ”said C. Jayanthi of Tambaram.

Jayantilal J. Challani, Madras Jewelers & Diamond Merchants’ Association, says, “This year people have made reservations online in advance to purchase prominent jewelry from Akshaya Tritiya. Already this year’s pre-booking has increased by 30%. counter sales will also increase. “

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