Amid lockdown, Mumbai jewelers to offer online gold sale on Akshaya Tritiya
Update: Apr 25, 2020 7:13 AM STI
Bombay (Maharashtra) [India], April 25 (ANI): Akshaya Tritiya, a festival traditionally known for buying gold in anticipation of bringing prosperity and luck, will be seen this year amid the lockdown linked to COVID-19.
This year’s Akshaya Tritiya, which falls on April 26, will be different as all jewelry stores will remain closed due to the lockdown and there will be no counter-sale for gold adornments.
But the jewelers found a new way to follow the traditions of Akshaya Tritiya – they offered their customers to reserve gold ornaments online at today’s prices and take delivery after the lockdown is complete.
Jewelers at Mumbai’s largest gold market, Zaveri Bazar, will offer online jewelry sales on Akshaya Tritiya.
Kumar Jain, vice president of Mumbadevi Jewelers Association, told ANI: âThe lockdown has affected their business very badly, but they cannot pass up the opportunity of Akshaya Tritiya because the customers are also trying to reach them on how to buy gold on Akshaya Tritiya. . So we started selling gold online for Madhya Tritiya. People can reserve gold online at today’s rate and have it delivered after containment at the same rate. “
âWhile this will only make up for our 8-10% of the expected activities of Akshaya Tritiya on a normal day, it will surely help our customers who wish to continue their tradition of buying gold,â he added.
On the other hand, traders who do bullion business on digital platforms are having fun.
Jewelers said buying gold online saw a jump of around 8% during the lockdown compared to last year for the same period. They expect digital gold trading to shine even brighter thanks to Akshaya Tritiya.
Sachin Kothari, director of Augmont, a digital gold trading platform, told ANI: âBuying gold is an integral part of Indian traditions. During the lockdown, we saw a good tendency for people to buy gold digitally. We expect this to increase even more. over the next two days because of Akshaya Tritiya. “(ANI)