Finding Gold, Business Pioneer Michelle Battersby On The Way She Does It
If you google “career goals” you will likely find a picture of the charming and motivated person. Michelle battersby looking back at you. From the launch of Bumble in Australia, New Zealand and the Philippines, to the current marketing direction of beloved fitness brand Keep It Cleaner, when it comes to empowering women and owning her as a woman. boss, Michelle is at the top of our list.
Michelle will also be taking over our ‘Gram in the coming weeks to share how to become Gold on a daily basis. Expect insider career advice and how she finds pockets of happiness every day. But that’s not all – we’re also teaming up with a slew of other inspiring Australians in the coming weeks to dig deeper into how they find joy and Make It Gold on the reg – hit follow and Watch this place for more moments of well-being to come.
First things first: What was your dream job when you were younger?
During my childhood, all I wanted to be was an Olympian. I was obsessed with sports, however, once I was old enough to realize how difficult it was going to be, I switched to a reporter.
Can you tell us about your journey so far?
My career started working in the finance industry. I was an HR generalist and worked in investment banks for about four years. I enjoyed the challenge but didn’t feel passionate about the role. I was missing something.
I ended up telling someone that I was unhappy in my career and that led me to a presentation from Whitney Wolfe-Herd, the CEO and Founder of Bumble. I had a call with Whitney, I believed in her and Bumble’s mission and then launched Bumble in Australia, New Zealand, the Philippines and other countries in the APAC region. I absolutely loved my time at Bumble, it transformed not only my career but also who I am today.
I learned that I really love the brand launch period and that it was the catalyst for my next move with Keep It Cleaner. I like to do things very quickly and see immediate results. I am motivated by the challenges and the rewards of doing things for the first time.
KEEPING UP YOUR WORKLOAD WHILE ACHIEVING ITS GOALS CAN OFTEN BE A DIFFICULT PROFESSIONAL, HOW TO DO ALL YOU CAN GIVE US A SECRET?
You have to be organized to go through everything, for me, it’s really important. I’m a list writer and take great pride in checking off my to-do list. My advice to anyone who wants to get organized is to stock up on a quality diary, I am a big fan of a MiGOALS. I use their stationery to plan what to do and prioritize my day. I sit with my Nescafe Gold in the morning and prioritize the tasks I need to accomplish. Then I cross them from top to bottom. Really satisfying stuff.
How do you feel about work / life balance and what does it look like to you?
Work / life balance is so personal and depends on the many different “channels” in your life. I think if you’re ambitious it’s really hard to draw the line but somehow shutting down is so important and in the end it makes you more productive. I find exercise to be essential for me. It means that I can get away from the computer or the phone and have time for myself.
TELL US ABOUT ONE OF YOUR GREATEST “PINCH ME” CAREER MOMENTS TO DATE?
There were so many amazing moments. While I was at Bumble I knew this role was going to be one of the most unique and rewarding experiences I probably would ever have in my life. When I landed in the Philippines for the first time, I started to cry. The idea of relaunching the brand in a totally foreign location was so overwhelming. Come to think of it, I consider myself incredibly lucky to launch such an incredible brand in multiple markets.
WHAT ADVICE YOU CAN GIVE OUR CAREERS TO FIND EVALUATION AT WORK?
For me, I find it so much easier to push myself when I really believe in something. Working for brands with a purpose makes it much easier to believe in the brand. Being a part of something that has a positive impact on people will always leave you feeling fulfilled.
So what does a typical day look like for you?
I always take my dog Leia for a walk every morning to go out and then I tend to plan my day. If it’s a Monday, I’ll have tried to plan the week ahead on Sunday night, so I’m through my “must do’s” for the week. There are always meetings and get-togethers with the team, working from home during COVID has meant a lot of time on Zoom or chatting more casually throughout the day through Slack.
Managing a team your day always tends to get pulled in different directions, so I try to have at least an hour at some point when I’m ‘offline’ so I’m working in my own inbox. .
What is one thing that you do without fail every day that brings you joy?
Getting the day off to a good start is essential. To me that means a cup of Nescafe Gold to arm me for what awaits me. Sitting down with a coffee is my daily ritual and one that I really enjoy. It’s like my personal barista, it’s sweet and there is nothing better on a cold winter day in Melbourne. It allows me to sit down and take a moment before things get too busy. After that, I then move on to an exercise with a KIC workout. I have the impression that after that I can then attack the day.
After a long day of work, how can you relax?
I love to cook, it’s one of my passions. Working with KIC has really brought out the chef in me and I get so much satisfaction in creating something from scratch. From butter chicken vodka pasta to KIC mac and cheese recipe, I love to relax in the kitchen.
What’s the best life advice you’ve ever received?
Don’t put too much pressure on yourself to be everything. Remember to be kind to yourself along the way and surround yourself with people who inspire you.
You have already had great success with your inspiring career, what is your advice for anyone looking to follow a path similar to yours?
Don’t be afraid of change, support yourself and take the plunge. Remember: change drives growth, so go for it.
And finally, when it comes to living your best life, how do you make sure you make every day a Gold?
It’s so important to celebrate the small victories. By working in a startup environment, you get used to setting aggressive growth goals and expecting big numbers. It may start to move so quickly that you forget where it came from and how certain moments in the beginning would have meant everything to you, but now they seem somewhat insignificant. I think it’s really important to remember that and continue to celebrate the little successes.
Editor’s Note: This article is sponsored by Nescafe Gold and proudly endorsed by The Urban List. To learn more about who we work with and why, read our editorial policy here.
Image credit: Michelle Battersby